Book recommendation – SEO, An Hour a Day

I read most of the second edition of "Search Engine Optimization, An Hour a Day" by Jennifer Grappone and Gradiva Couzin while on holiday. I recommend you do the same (including the holiday part).

There aren't any raw SEO tips in the book that you can't pick up online (e.g., on http://www.seobook.com/blog and http://www.mattcutts.com/blog/), but the book sets out a three-month plan for building an SEO campaign with about an hour of work every working day. The authors have done the unpleasant work of project managing the campaign for you, and for an engineering type like me that's the best thing they could have done.